Multifunctional cosmetics, a holistic approach, and full supply chain traceability shape the beauty content of the fairs, alongside the debut of the highly anticipated Clean Beauty Award

Organovita, Allma, Vida Veg, Terranutri Pure, and Raiar Orgânicos lead the honors with innovative and sustainable solutions

The Clean Beauty Award honors brands and products in the clean beauty, hygiene, and personal care segments that adopt sustainable practices, safe ingredients, and innovation in the sector.

Held simultaneously at the Anhembi District, the fairs bring together professionals from various business and health sectors for four days of experiences and content focused on business, health, well-being, and conscious consumption. The 2025 edition will feature the launch of Brazil’s first national award dedicated to Clean.